Episode Overview

In this episode of the Scottish Property Podcast, Nick and Steven are joined by John and Luis from Prime Property Auctions to break down how their business has scaled rapidly, why auctions are becoming the go-to exit strategy for many landlords, and what really drives seller decisions in today’s market.

They reflect on a standout year for the business, discuss the realities behind auction volumes and growth, and lift the lid on the marketing, sales psychology, and lead-tracking systems that underpin their success. This episode offers a practical, behind-the-scenes look at how a modern auction house operates — and how investors can plug into it.

Episode Highlights

• How Prime Property Auctions doubled in size and revenue compared with 2024
• Why monthly auction sales volumes can fluctuate despite strong demand
• How the business achieved a record 38 completed sales in one month
• Why John and Luis invested heavily in STV, Facebook and online advertising
• How marketing helped build credibility and trust with motivated sellers
• Why landlords may choose auctions as an exit strategy in today’s market
• How QR codes, attribution tools and Hyros help track leads from first click to sale
• Why understanding seller psychology is key to converting opportunities
• How investors can buy auction properties, solve issues and resell for profit
• Why some investors buy discounted deals and quickly resell to other investors
• How people can refer motivated sellers to Prime Property Auctions and earn a share of the fee

Useful Links

Join our monthly property networking events across Scotland and connect with investors, landlords and industry experts. View Upcoming Events

Know someone selling a property? You could earn £1,500 by introducing them to Prime Property Auctions. Visit Prime Property Auctions

Listen to more episodes of The Scottish Property Podcast and explore conversations with investors, landlords and industry experts across Scotland. Browse Episodes

Would you use auctions to buy your next deal, sell a property, or source motivated sellers? Share your thoughts in the comments.